After making their presence felt on reality shows, Bollywood stars are now increasingly appearing in cameos on television serials to promote their upcoming films. Stars like Abhishek Bachchan, John Abraham, Salman Khan, Mallika Sherawat and Neetu Kapoor are increasingly making a beeline for serials. This arrangement benefits both big and small screen stars, experts say. "Television is the best way to connect with the audience," Aatish Kapadia, writer-director of 'Khichdi-The Movie', told IANS on phone from Mumbai. Episodes...
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